Communication is much more than a simple transmission of information: it is the reciprocal creation of importance. Information is meaningless in itself; only if the information is considered and interpreted in some way does it gain significance. For example, if you tell me about a film you just saw, you probably intend for me to understand what it is and also your experience and evaluation. You present the information in a language I know, you use references to concepts and other films that I know, and if you give your feeling, you assume that I am able and ready to access your experience. The Great Book of Alcoholics Anonymous describes the importance of acceptance in the treatment of alcoholism. It states that acceptance can be used to resolve situations where a person feels disturbed by a “person, place, thing or situation – a fact of their life – that is unacceptable to them.” He asserts that an alcoholic person cannot find serenity until he accepts that “nothing happens by accident in God`s world” and that the state of alcoholism must be accepted as a given. [4] Since “communication” is the reciprocal creation of meaning and “culture” is the coordination of meaning and action within a group, it follows that “intercultural communication” is the reciprocal creation of importance across cultures.